Pay Per Call

Pay Per Call has interested me for some time. What is it? It's phone call advertising:

An affiliate tells a potential customer about certain goods or services being offered by a provider and gives a (usually) toll-free number for the potential customer to call for more information. If the phone call achieves the stated goals of the advertiser, then the affiliate is paid a fee.
So, an advertiser is paying for the inbound call and an affiliate is getting paid to generate it.

The affiliate needs to make sure that they are generating a quality phone call - a big thing for advertisers.

With quality calls, the advertiser not only will want to continue working with an affiliate, but may actually increase payouts. In fact, they will actively facilitate the affiliate in delivering more calls.

I'll talk further about PPC in future blog posts.